History of graphic design Essay

To understand the nature and characteristics of visual communication, starting line it is important to define visual communication. Well, as the name suggests, it is communication of ideas and information through visual facsimile and display. Basically, it involves photography, signs, art and typography. However, recent studies and research on the subject have revealed that now visual communication is a more foc officed term, involving mainly web and graphic designs substance abused for advertising. Earlier, visual communication was not a commercialised phenomenon.The first time an outdoor public space was rented for advertising purpose was in prove forces in the late 1860s. However, until the early 20th ascorbic acid, advertising was unregulated in the United States. Ranging from products such as drugs, oils and ointments, any thing could be sold without proper verification. For instance, the advertisement of the of Merchants Gargling Oil, 1894, shows the oil to be A Liniment for Man and Beast and below it is inscribed that yellow wrapper was for animal and uninfected for beast.Companies selling such products could easily deceive mickle by selling of a same potion, masked differently. The rise of graphic designing and advertising, as complimentary to each other, was seen in the late 19th vitamin C as business directories started using different type sizes for the names of various companies, so as to make out each company and the products that it sold. Then advertisements promising job opportunities and a high standard of living and attracting people to come and settle in particular states, became popular.Here again, a very good example is the old magazine cover, published din 1904. The cover image displayed California, the Golden State as a promised land with fruit orchards and 2 History of graphic design 3 pleasure for the youth. to change its image. The 19th century was however, characteristic of a stale and stagnant designing strategy. But, in the early 20th century, the graphic designers started to use the sans-serif font. Although the change was not significant, it was a slow evolution of graphic designing.They did not have the advantage of data processor use and software products like Adobe InDesign, Adobe Photoshop, QuarkXPress and Corel Graphics Suite, just to name a few. Creating designs with the use of technology was a very challenging and arduous task. However, in 1890s, Frederic Goudys The Inland Press, 1898, and Printers Ink, were among the first publications designed to serve the graphic designing world with technical knowledge. There are coarse names that had emerged and gained popularity in the early 20th century itself. One such designer was Eric gill, a puff up known British typographer, sculptor and engraver.His first successful work was Mother and Child created in 1912. Gill invented the Perpetua typescript on the foundation of Classical Roman letters for Morison in 1925. Herbert Bayer born in 1900 wa s some other famous designer of this period. He invented a vivid visual style of designing and believed in undefendable simplification. Herbert Bayer became the art director of the Berlin affiliate of Vogue magazine in 1928. With graphics designing gaining ground as a coveted profession and increased use of technology in the industry, there has been no looking back.